Meta Marketing API v24.0 expires on October 6, 2026
Meta versions its Marketing API and retires each version on a published date. On October 6, 2026, v24.0 stops being served — calls that pin it start failing. If your agency automates Facebook or Instagram ads for clients, this is the first hard deadline of the fall.
Who gets hit
- 01
Custom HTTP calls in n8n / Make / Zapier
Flows with
graph.facebook.com/v24.0/...hard-typed in the URL — the most common pattern for ads reporting, because native modules often lag behind the Marketing API's surface. - 02
Reporting scripts written once and never revisited
Campaign spend and results pulled into sheets or dashboards for clients — pinned at build time, forgotten since.
- 03
Native ads modules on old releases
Platform modules usually migrate versions in their own releases — but scenario-level overrides and older self-hosted nodes keep the pin.
Client-visible symptom: the weekly ads report simply stops arriving, or campaign automation quietly stops adjusting — usually noticed by the client, days later.
How to audit this week
- 01
Search workflow exports and scripts for the string
v24.0. (Don't confuse with Graph APIv23.0— that one dies Oct 8, 2027, a year later.) - 02
Move pinned calls to the current version and run each affected flow once end-to-end — Meta version bumps regularly rename or remove fields, so check the response payloads, not just the status code.
- 03
Where a native module exists for what your HTTP call does, consider switching to it — native modules absorb future version bumps for you.
Three vendors, four deadlines, one October
Meta on Oct 6, Shopify on Oct 16, OpenAI on Sep 28 and Oct 23 — all published, all easy to miss. We map announced changes like these to each client's actual workflows and send you one digest per client.